TLC’s Board of Directors and staff are thrilled to share the organization’s newly designed logo with flora, fauna, and landscape features to reflect our work around the province. Our new logo is a symbol that reflects our organization’s mission: protecting and restoring B.C.’s biological diversity for present and future generations through action and education.

The modern, updated design was created by local Victoria artists Caroline Mitic and Jessica Thomson of DesignCoast Creative. We are pleased Caroline and Jessica were able to distill all that TLC does – conserving habitat, providing connectivity, and enhancing awareness – into a new logo that also honours our past with the inclusion of the harlequin duck, now in flight.

When the five founding members came together to form TLC, they picked the harlequin duck as the symbol for the organization for various reasons: they are a beautiful bird; they are found throughout B.C.; they need both fresh and saltwater habitats; and where they breed is beside a turbulent river. They return from their breeding grounds along the larger rivers of the interior of B.C. to the rich feeding grounds of the Salish Sea.

The harlequin reminds us that survival is not always easy. Despite previous adversity, TLC persists to continue our most important work of protecting habitats for species like the harlequin because of the support of members, donors, volunteers, and partners.

The harlequin will remain a symbol of TLC’s history and a reminder of how much we have to be grateful for. At TLC our hearts are overflowing with gratitude as we consider how far we have come and the overwhelming support we have received from people like you; our members, donors, and supporters. There is still much to be done to protect biological diversity throughout B.C., but with your support we continue to fulfill our mission.

We welcome your thoughts and feelings about this design and its future use. If you have any questions or comments about our change please reach out to us at 250-479-8053, toll free at 1-877-485-2422, or membership@conservancy.bc.ca. We would love to hear what you think!

TLC’s Board and staff wish to thank our members and donors that have provided feedback since the new logo was shared in the fall edition of the LANDmark newsletter. Your ongoing involvement and continued support inspire and drive all of our conservation efforts.